What is self-care?
Self-care describes the role of individuals in preventing disease, managing their mental and physical health, and actively participating in their healthcare.
The concept was first recognised by WHO in 1983. WHO advocates for the value and potential contribution of self-care interventions within health systems, acknowledging its importance in times of major disruption, such as COVID-19. While self-care does not replace the healthcare system, it provides “additional choices and options for healthcare.” In a nutshell, self-care is healthcare.
Currently, self-care is not universally recognised and understood as a health intervention despite numerous evidence-based examples demonstrating its significant impact on health. These interventions include medicines, devices, diagnostics, and digital tools. Self-care actions also encompass practices, habits, and lifestyle choices. A wide array of ‘self-care tools’ exists, and the specific interventions vary from person to person and community to community, but all offer additional options and choices for healthcare.
Benefits of self-care for all
Self-care interventions provide greater choice, access, control, satisfaction, and affordable options to manage healthcare needs. Educating and enabling individuals to optimise their health by managing common conditions through preventative self-care strategies empowers them to become better self-managers of their own health, making appropriate choices for themselves and their families. This can have a cascading effect on community health.
Universal health coverage (UHC) ensures all people, everywhere, can access quality essential health services with financial protection. It is firmly rooted in the human right to health. WHO has recognised self-care as a legitimate tool in the pursuit of UHC as it can both improve health outcomes and reduce the current burden placed on healthcare systems.
For more information and practical tools for self-care advocates to better understand and recognise the enablers of self-care, click here.
Non-communicable diseases
NCDs represent a significant global health crisis that impacts billions of people worldwide. A large proportion of NCDs are preventable by addressing the major NCD risk factors associated with unhealthy products — tobacco use, alcohol consumption, unhealthy diets, and fossil fuel-related air pollution. However, this is contingent on governments choosing to protect populations against these unhealthy products through comprehensive policy design and implementation. To achieve this, we must reimagine care.
NCDs cause 76% of global deaths, and their burden has steadily grown at around 1% year-on-year for the past 30 years.1
NCDs place a heavy economic burden on countries, decreasing productivity while simultaneously contributing to heavy costs on health systems. In total the five leading NCDs – CVD, chronic respiratory disease, cancer, diabetes and mental health conditions – have been estimated to cost $47 trillion between 2010-2030, an average of more than $2 trillion per year.2
Self-care is a powerful, low-cost strategy that empowers people to prevent, control, and manage NCDs through daily, sustainable behaviour change. We need policy interventions to strengthen health systems and empower individuals to incorporate self-care into their lives.
Current self-care activities are generating substantial global monetary savings as well as healthcare workforce savings, totalling at least approximately $119 billion per year.3
Unlike infections, which are often treated once, NCDs require daily, sustained behaviour change. The Continuum shows how self-care and NCDs are interlinked, demonstrating potential positive domino effects that can be reached. That’s where self-care is important as it brings consistency, structure, and long-term disease prevention into people’s hands.


Oral Health
Poor oral health is linked to several NCDs, including heart disease, diabetes, and respiratory illness, and affects half of the world’s population (nearly 3.7 billion people).4
Gum disease (periodontitis) can increase the risk of cardiovascular problems and is associated with diabetes complications.
Prevention is obtainable: Brushing twice a day with toothpaste, flossing daily, and regular dental check-ups are proven habits that reduce the risk of oral disease and its link to systemic health conditions. Dentists often spot signs of chronic diseases early, such as high blood pressure or diabetes, making regular visits essential for overall health.
Good oral health reduces the risk of infections, boosts self-confidence, and improves nutrition (e.g., the ability to chew food properly), all of which contribute to overall health.

Smoking Cessation
Smoking is a major cause of several NCDs, including lung cancer, heart disease, stroke, and chronic obstructive pulmonary disease (COPD). It’s responsible for approximately one in five deaths worldwide, which equates to over 8 million people each year.5
Recent years have seen an increase in the use of e-cigarettes and other alternative nicotine products.
Quitting smoking translates into almost immediate improvements to your health. Within just 24h of quitting smoking, your heart rate and blood pressure drop, carbon monoxide levels decrease, and lung function starts to improve. After one year, the risk of coronary heart disease drops by half, and after 5 years, the risk of stroke is the same as a non-smoker.
Quitting smoking not only reduces the risk of deadly diseases but also improves mental health, energy levels, and quality of life.

Cardiovascular Diseases
An estimated 17.9 million people died from CVDs in 2019, representing 32% of all global deaths. Of these deaths, 85% were due to heart attack and stroke. Out of the 17 million premature deaths (under the age of 70) due to noncommunicable diseases in 2019, 38% were caused by CVDs.6
Most cardiovascular diseases can be prevented by addressing behavioural and environmental risk factors such as tobacco use, unhealthy diet and obesity, physical inactivity, harmful use of alcohol and air pollution.
Early detection of CVD is crucial, so that management and lifestyle changes can be implemented as soon as possible to support better outcomes. Health policies that create conducive environments for making healthy choices affordable and available, as well as improving air quality and reducing pollution, are essential for motivating people to adopt and sustain healthy behaviours.

Obesity
Obesity is a major NCD that significantly contributes to the global burden of morbidity and mortality. Rates of overweight and obesity continue to grow in adults and children. From 1990 to 2022, the percentage of adults 18 years of age and older living with obesity more than doubled from 7% to 16%.7 Obesity is also associated with an increased risk of other NCDs such as type 2 diabetes, cardiovascular diseases, hypertension and certain cancers.
Many of the causes of obesity are preventable and reversable. Although other factors are involved, the fundamental cause of obesity is an imbalance of calories consumed and calories expended. The rise in sedentary lifestyles, unhealthy dietary patterns, and reduced physical activity has made obesity a growing public health challenge in both developed and developing countries.
Self-care interventions can prevent and reverse obesity; including adopting a balanced diet (moderate amounts of complex staples, fruits, vegetables, legumes, and limited amounts of fats and oils), engaging in regular physical activity, maintaining adequate sleep, and managing stress. Empowering individuals with knowledge and resources to make healthier choices can lead to sustained behaviour change and weight management.5
The seven pillars of self-care
Knowledge and health literacy
Mental wellbeing
Physical activity
Healthy eating
Risk avoidance
Good hygiene
Rational use of products & services
Following the seven pillars of self-care leads to improved health, significant savings in healthcare costs, and enhanced productivity. Our mission is to educate and empower policymakers and healthcare providers to integrate these principles into everyday health management through the #SelfCareIs movement.
Model developed by the International Self-Care Foundation and SCARU.
About the self-care is healthcare campaign
Right now, health systems around the world are struggling, long-term ill health is on the rise, health disparities are growing, and the impact of COVID-19 is still being felt. By embracing self-care, we can help to create more sustainable and resilient healthcare systems, improve health outcomes, positively impact society, and empower individuals and communities.
This International Self-Care Month (and Day), we are launching a new campaign – Self-care is healthcare – that celebrates the value and potential of self-care while calling for urgent action from policymakers. We urge them to embrace self-care as a vital component of healthcare by fully embedding it in national health systems and policies.
Join the #SelfCareIs movementReferences
- Global Self-Care Federation. Self-Care Readiness Index 2025. Available at https://www.selfcarefederation.org/resources/self-care-readiness-index-2025.
- NCD Alliance. Financing NCDs. Available at https://ncdalliance.org/why-ncds/financing-ncds.
- Global Self-Care Federation. Economic and Social Value of Self-Care. A report by the Global Self-Care Federation. Available at https://www.selfcarefederation.org/ecosoc-report.
- World Health Organization. Oral Health. Available at https://www.who.int/news-room/fact-sheets/detail/oral-health#:~:text=It%20is%20estimated%20that%20oral,Global%20Burden%20of%20Disease%202021.
- World Health Organization. Tobacco. Available at https://www.who.int/news-room/fact-sheets/detail/tobacco.
- World Health Organization. Cardiovascular Diseases (CVDs). Available at https://www.who.int/news-room/fact-sheets/detail/cardiovascular-diseases-(cvds).
- World Health Organization. Obesity. Available at https://www.who.int/health-topics/obesity/#tab=tab_1.